Cookie Policy

1 What cookies are

Cookies are small text files stored on your device when you visit a website. They allow the website to recognize the browser on subsequent visits, save preferences, and collect information about browsing activity.

In addition to cookies themselves, this policy covers similar technologies, such as tracking pixels, tags, and local browser storage, which serve equivalent identification and measurement functions.

Cookies may be session cookies, deleted when you close the browser, or persistent, kept for a set period. They may also be first-party, set by our domain, or third-party, set by external services we use.

2 Essential cookies

These are essential to the operation of the website and the platform. Without them, basic features stop working correctly, which is why they cannot be disabled through our controls.

This category includes items necessary for browsing security, load balancing, maintaining the authenticated session, and recording preferences you set during use.

• Maintaining the login session on the platform
• Browsing security and prevention of unauthorized access
• Storing display and language preferences
• Operation of the support chat available on the website

3 Analytics and marketing cookies

These are used to understand how people reach the website, which pages they visit, and how they interact with content, allowing us to measure audience, evaluate campaigns, and improve the experience.

The Graffenno website uses the following third-party services in this category: Google Analytics, for audience measurement and browsing behavior; Meta Pixel, for measuring and optimizing campaigns on Meta platforms; and TikTok Pixel, for measuring and optimizing campaigns on TikTok.

These services may store their own identifiers on your device and process data in accordance with their respective privacy policies, which are the responsibility of their providers. We recommend consulting them for details on each processing activity.

• Google Analytics: audience measurement, traffic source, and pages visited
• Meta Pixel: conversion measurement and optimization of Meta ads
• TikTok Pixel: conversion measurement and optimization of TikTok ads
• Aggregated browsing statistics to improve website content

4 Purposes of cookie use

The information obtained through cookies is used for specific, legitimate purposes related to the operation of the website, communication about the product, and continuous improvement of the experience.

• Ensure the website and platform work correctly
• Remember preferences so you don't need to reconfigure them on each visit
• Measure visit volume and identify the most sought-after content
• Evaluate the performance of promotional campaigns
• Identify browsing issues and opportunities for improvement

5 How to manage cookies in your browser

You can accept, decline, or delete cookies at any time in your browser settings. You can block all cookies, only third-party cookies, or set up alerts before each cookie is stored.

Disabling essential cookies may compromise the operation of parts of the website and platform, including maintaining the authenticated session.

The exact paths vary by browser, but are generally found in the settings menu, under the privacy and security section.

• Google Chrome: Settings › Privacy and security › Cookies and other site data
• Mozilla Firefox: Settings › Privacy and security › Cookies and site data
• Safari: Settings › Safari › Privacy and security, or Preferences › Privacy on Mac
• Microsoft Edge: Settings › Cookies and site permissions
• Mobile browsers: look for the privacy section in the app settings

6 Additional control options

In addition to browser settings, some services offer their own control mechanisms. Google provides a browser add-on to disable collection by Google Analytics, and advertising platforms allow you to adjust personalization preferences in your account settings.

Browsing in incognito or private mode also limits the persistence of cookies, which are discarded at the end of the session.

It's worth noting that declining analytics and marketing cookies does not reduce the number of ads displayed, it only makes that display less related to your interests.

7 Changes to this policy

This Cookie Policy may be updated whenever there are changes to the technologies used, the tools contracted, or applicable legislation. The current version is always available on this page, along with the date of the last update.

We recommend periodically reviewing this document to keep track of any changes.

8 Contact

Questions about the use of cookies on the Graffenno website may be sent to [email protected] or through the support chat available on the website itself.

For information about the processing of personal data in general, please refer to the Privacy Policy and the privacy portal.